this is a modelling agency 'for individuals and alcoholics/misfits/artists/musicians with personal style.'
it's a little pretency, because, in all honesty, it is a collection of 'cool kids', each of whom want to commodify their image by selling themselves to greater creative circles.
but the idea of profiling a nice range of interesting faces of all shapes/sizes/colours is quite different and makes a change from the usual sallow, unsmiling entities that grace the runways of europe.
the photography is fresh and minimal, celebrating the 'ordinary' face (in an ironic sense).
we also can ignore the fact that this is a typical cape town endeavour to perpetuate hipsterism, because i kinda like it.
my friend ned